This book blurs the line between an autobiography, a corporate history book, and a management instructional; and it does it well. This has been one of the most engaging books on the subject matter, taking a relatively benign subject (how a hard working nobody become a CEO and superstar of an appliance and technology company), and makes it personable.The language isn't formal, academic, or even moderated. If you're offended by the occasional use of foul language, you'll be offended on a few occasions, Jack tells it how it is. He recounts his climb through the ranks of General Electric, and how he managed to create the vision that led to GE's success.The book is an autobiography, and there's not a lot of dissenting view points. While Jack does mention that some of his decisions were unpopular, and how some of his actions were flops, the analysis of why these ventures failed are always introspective. That doesn't allow for a complete picture of GE's history during Jack's tenure with the company, but for those of us who aren't working for (or competing against) them, it suffices.More importantly, it's enjoyable. There are a few nuggets of wisdom (giving 'stretch' promotions at the beginning of a career, the No 1 / No 2 philosophy, encourage big swings and never punish a big miss) contained within the book, but it's not a management philosophy text book.You aren't likely to find any profound quotes or revalations contained in these pages; and if you can manage that expectation, then this book is a fantastic read.